Book

Great by choice 2011

By Jim Collins, Morten T. Hansen

  • Creative ability in business, Success in business, Technological innovations, Management

The new question. Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not?

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Character

Contemporary, earnest, spare and cool.

  • contemporarynostalgic
  • earnestironic
  • sparerichly built
  • cooloverwhelming
  • classical in formformally daring

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