- Economic aspects, Online social networks, Information society
"In Groundswell, two top analysts from Forrester Research show you how to turn the force of customers connecting to your own advantage. With twenty-five vivid cases from around the world--from health care to retail to consumer goods to business services--Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers.
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Character
Cool, earnest, warm and spare.
- cooloverwhelming
- earnestironic
- warmbleak
- sparerichly built
- classical in formformally daring
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About the book
- Author
- Charlene Li
- First published
- 2008
- Pages
- 224
- Publisher
- Gildan Media, Harvard Business Press, Harvard Business School Press
- Editions
- 2
- Language
- English
- ISBN
- 9781596592124
Where to read
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On Open Library, 1 have read it and 3 want to.
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