- Quality of products, Production planning, Consommateurs, Satisfaction
Why do some products make the leap to greatness while others don’t? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can’t do this, then it’s not worth building anything. • How do you decide which product opportunities to pursue? • How do you get evidence that the product you’re going to ask your engineering team to build will be successful? • How do you identify the minimal possible product that will be successful? • How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more? • How can you adapt Agile methods for commercial product environments? Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry. You’ll find that there’s a very big difference between how the very best companies create products and all the rest.
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Character
Spare, contemporary, cool and earnest.
- sparerichly built
- contemporarynostalgic
- cooloverwhelming
- earnestironic
- classical in formformally daring
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About the book
- Author
- Marty Cagan
- First published
- 2008
- Pages
- 368
- Publisher
- SVPG Press, Ascent Audio, Blackstone Publishing, Inc.
- Editions
- 10
- Language
- English, German
- ISBN
- 9789352131501
Where to read
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On Open Library, 18 have read it and 170 want to.
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