Book

The rebel sell 2004

By Heath, Joseph

  • Social aspects, Consumption (Economics), Marketing, Advertising

"In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the central myth of radical political, economic and cultural thinking. The idea of a counterculture - that is, a world outside of the consumer dominated one that encompasses us - pervades everything from the anti-globalisation movement to feminism and environmentalism.

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Character

Spare, cool, contemporary and classical in form.

  • sparerichly built
  • cooloverwhelming
  • contemporarynostalgic
  • classical in formformally daring
  • earnestironic

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