Book

Alibaba 2016

By Duncan Clark

  • Electronic commerce, Alibaba (Firm), Internet marketing, Internet auctions

Traces the founding of Alibaba, the world's second largest Internet company, by an English teacher from humble origins, drawing on exclusive interviews to explore how the company and Jack Ma have become icons and leading employers in China's booming private sector.

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Character

Classical in form, earnest, contemporary and grave.

  • classical in formformally daring
  • earnestironic
  • contemporarynostalgic
  • gravecomic
  • warmbleak

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