- Business, Marketing, Nonfiction
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car.
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Character
Spare, contemporary, classical in form and cool.
- sparerichly built
- contemporarynostalgic
- classical in formformally daring
- cooloverwhelming
- gravecomic
Who loves it, who doesn't
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About the book
- Author
- Seth Godin
- First published
- May 23, 2005
- Pages
- 220
- Publisher
- Portfolio Hardcover, Penguin USA, Inc., Portfolio
- Editions
- 4
- Language
- English
- ISBN
- 9781591843030
Where to read
Libraries first: a card gets you most books for nothing. Each opens that service’s page for this title.
On Open Library, 5 have read it and 49 want to.
“I have no intention of telling you the truth.”
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