- Fast food restaurants, Management, Popular culture, Rationalization (Psychology)
"George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do.
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Character
Cool, contemporary, spare and classical in form.
- cooloverwhelming
- contemporarynostalgic
- sparerichly built
- classical in formformally daring
- earnestironic
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About the book
- Author
- George Ritzer
- First published
- 1993
- Pages
- 283
- Publisher
- Pine Forge Press, Pine Forge Pr, Sage Publications
- Editions
- 11
- Language
- English
- ISBN
- 9780761988113
Where to read
Libraries first: a card gets you most books for nothing. Each opens that service’s page for this title.
On Open Library, 4 have read it and 112 want to.
“Ray Kroe (1902-1984), the genius behind the franchising of McDonald's restaurants, was a man with big ideas and grand ambitions.”
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