- Business, Nonfiction, New York Times bestseller, Change (Psychology)
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick.
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Character
Spare, contemporary, classical in form and earnest.
- sparerichly built
- contemporarynostalgic
- classical in formformally daring
- earnestironic
- resolvedopen-ended
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About the book
- Author
- Chip Heath, Chip; Heath, Dan Heath
- First published
- 1999
- Pages
- 305
- Publisher
- FISCHER Taschenbuch, Penguin Random House, Random House Audio
- Editions
- 13
- Language
- English
- ISBN
- 9781847940322
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On Open Library, 16 have read it and 126 want to.
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