- Forecasting, Brand name products, Advertising, Trademarks
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--BOOK JACKET.
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Character
Spare, contemporary, classical in form and earnest.
- sparerichly built
- contemporarynostalgic
- classical in formformally daring
- earnestironic
- gravecomic
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About the book
- Author
- Kevin Roberts
- First published
- 2004
- Pages
- 236
- Publisher
- powerHouse Books
- Editions
- 2
- Language
- English
- ISBN
- 9781576875346
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