Film

Keeping It Up: The Story of Viagra 2023

Directed by Stephen Bennett

  • Documentary
  • 89 min

25 years ago, Viagra kickstarted the second sexual revolution and a controversy unlike any drug before it. Following trials in 1992 for a compound believed to alleviate symptoms for angina, Pfizer’s first in-patient trial for the drug, then known as UK92480, begin in Merthyr Tydfil, south Wales.

Documentarysexual revolutionviagrasocial documentarylife changingbrandingsocial & cultural documentarypharmaceuticals companybrand

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