Film

The Final Copy of Ilon Specht 2024

Directed by Ben Proudfoot

  • Documentary
  • 18 min

The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.

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