Film

Metrobranding 2010

Directed by Ana Vlad, Adi Voicu

  • History, Documentary
  • 92 min

A love story between men and objects

While people in Western Europe were used to choose between hundreds of brands, the communist Romanian used to have a different experience: all our life we lived with only one brand for each basic product. Imagine the importance that this 'mono-brands' could acquire for the lives of those who made them and for the lives of those who consumed them. A love story between man and object.

HistoryDocumentarywoman director

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