Toni Segarra: The Ads Writer 2016

Directed by José Manuel Pinillo · Documentary, TV Movie · 65 min

Advertising surrounds us. It is part of our lives, our memory and our culture: it is a pure reflection of our society. However, those who think and create ads are unknown people. Playing with the mechanisms of publicity as a narrative resource, we enter this medium through Spain's best creative director: Toni Segarra.