The flavor you know. The story you don't.
The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
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Character
Classical in form, earnest, grave and effortless.
- classical in formformally daring
- earnestironic
- gravecomic
- effortlessdemanding
- resolvedopen-ended
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Reviews on TMDB
Written by TMDB members; each links to the original. Not part of Tastebuds's numbers.
- Louisa Moore - Screen Zealotson TMDB · Aug 20236/10
Eva Longoria makes her feature film directorial debut in “Flamin’ Hot,” a breezy biopic about Richard Montanez, the man who invented the super spicy (and well known) flavor of Cheetos. This underdog story of a hardworking Mexican immigrant who found success despite all of the boxes society tried to put him in is one that’s inspiring, satisfying, and universal. As a teenager, Montanez (Jesse Garcia) was in and out of trouble. As he puts it, “when society treats you like a criminal, you become one.” He was on the fast track to a permanent life of crime until his wife Judy (Annie Gonzalez) became pregnant with their first son. Searching for a better life for his new family, Richard relied on his street smarts and entrepreneurial attitude to go out and make his own success story. A go-getter from the start, he ended up working at Frito Lay and, after “thinking like a CEO,” came up with the idea to create a flavor that would appeal to the large Hispanic market and save the snack food industry. It’s a terrific story that captures the Mexican-American experience that’s not often seen in mainstream films. Linda Yvette Chávez’s script feels deeply personal, and she takes Richard’s inspiring
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Cast
- Jesse GarciaRichard Montañez
- Annie GonzalezJudy Montañez
- Emilio RiveraVacho Montañez
- Vanessa MartinezConcha Montañez
- Dennis HaysbertClarence C. Baker
- Tony ShalhoubRoger Enrico
- Pepe SernaAbuelito
- Bobby SotoTony Romero
- Jimmy GonzalesHector Morales
- Matt WalshLonny Mason
Crew
- Eva LongoriaDirector
- Linda Yvette ChavezScreenplay
- Lewis ColickScreenplay
- Federico CantiniDirector of Photography
- Marcelo ZarvosOriginal Music Composer
- Liza D. EspinasEditor
- Kayla EmterEditor
- DeVon FranklinProducer
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Pairings
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