Book

Buyology 2008

By Martin Lindström

  • Business, Consumer behavior, Marketing, Neuromarketing

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle?

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Spare, contemporary, classical in form and cool.

  • sparerichly built
  • contemporarynostalgic
  • classical in formformally daring
  • cooloverwhelming
  • earnestironic

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