- Choice (Psychology), Decision making, Choice (psychology)
An Apple Store customer asks for the latest iPhone in black but suddenly changes his preference to white when he sees the choices others are making. A resident of a former communist country is offered a fizzy drink from a wide selection but picks at random; soda is soda, he says.
Log it
Sign in to log this.
Character
Spare, contemporary, earnest and warm.
- sparerichly built
- contemporarynostalgic
- earnestironic
- warmbleak
- cooloverwhelming
Who loves it, who doesn't
No profiled raters yet.
Ask the title
A yes-or-no question, answered from what people wrote here, on TMDB and on Wikipedia. Never made up.
YesNoUnclear
Reviews
No reviews yet.
About the book
- Author
- Sheena Iyengar
- First published
- 1960
- Pages
- 352
- Publisher
- Little, Brown Book Group Limited, Twelve, Grand Central Publishing
- Editions
- 9
- Language
- English
- ISBN
- 9781408702628
Where to read
Libraries first: a card gets you most books for nothing. Each opens that service’s page for this title.
On Open Library, 4 have read it and 19 want to.
Similar in taste
Closest on the same fourteen dimensions, from everything scored on Tastebuds Other media included when they land close.
The brain 201584% alikeBoth contemporary, earnest, spare.
Why greatness cannot be planned 201584% alikeBoth spare, contemporary, earnest.
Theory of Fun for Game Design 200484% alikeBoth spare, contemporary, warm.
Bully for Brontosaurus 199183% alikeBoth spare, cool, warm.
The botany of desire 200182% alikeBoth spare, contemporary, warm.
Dinosaur in a haystack 199581% alikeBoth spare, warm, cool.
Hackers & painters 200481% alikeBoth spare, cool, contemporary.
Why We Swim 202079% alikeBoth spare, contemporary, warm.
The Mind of a Chef 201277% alikeTelevision · Both contemporary, spare, warm.
Daft Punk Unchained 201573% alikeFilm · Both contemporary, spare, earnest.