- Positioning (Advertising), Advertising, Marketing, Product management
"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy.
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Character
Spare, cool, warm and classical in form.
- sparerichly built
- cooloverwhelming
- warmbleak
- classical in formformally daring
- resolvedopen-ended
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About the book
- Author
- Al Ries, Jack Trout
- First published
- 1981
- Pages
- 246
- Publisher
- NXB Thanh niên, Mcgraw-Hill, McGraw-Hill
- Editions
- 11
- Language
- English, vie
- ISBN
- 9781932378252
Where to read
Libraries first: a card gets you most books for nothing. Each opens that service’s page for this title.
On Open Library, 3 have read it and 80 want to.
“How did a hard-sell concept like positioning become so popular in a business noted for its creativity?”
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