- Advertising, Commercial art, Reclame, Publicité
This primer on all aspects of advertising was written by the founder of Ogilvy & Mather, an advertising agency with 450 offices in 120 countries. This text covers what does as well as what does not sell, and is illustrated with 185 advertisements.
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Character
Cool, spare, warm and classical in form.
- cooloverwhelming
- sparerichly built
- warmbleak
- classical in formformally daring
- earnestironic
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About the book
- Author
- David Ogilvy
- First published
- 1983
- Pages
- 224
- Publisher
- Dunod, Crown; 1st American ed Edition, Guild Publishing
- Editions
- 15
- Language
- Dutch, Spanish, heb, English
- ISBN
- 9781853756153
Where to read
Libraries first: a card gets you most books for nothing. Each opens that service’s page for this title.
On Open Library, 8 have read it and 158 want to.
“I do not regard advertising as entertainment or an art form, but as a medium of information.”
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