- Marketing, Selling, High technology, High technology industries
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.
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Character
Cool, earnest, grave and classical in form.
- cooloverwhelming
- earnestironic
- gravecomic
- classical in formformally daring
- sparerichly built
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About the book
- Author
- Geoffrey A. Moore
- First published
- 1991
- Pages
- 234
- Publisher
- Albaraka Yayınları, HarperBusiness, an imprint of HarperCollins Publishers, HarperCollins Publishers
- Editions
- 21
- Language
- English
- ISBN
- 9780887307171
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