Book

Inside Apple 2012

By Adam Lashinsky

  • Industrial management, Inc Apple Computer, Success in business, Corporate culture

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal.

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Character

Classical in form, earnest, cool and grave.

  • classical in formformally daring
  • earnestironic
  • cooloverwhelming
  • gravecomic
  • contemporarynostalgic

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