- Brand name products, International business enterprises, Political aspects of International business enterprises, Public opinion
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
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Character
Spare, contemporary, classical in form and earnest.
- sparerichly built
- contemporarynostalgic
- classical in formformally daring
- earnestironic
- gravecomic
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About the book
- Author
- Naomi Klein
- First published
- 1999
- Pages
- 512
- Publisher
- Vintage, Riemann Verlag, Penguin Books Ltd
- Editions
- 58
- Language
- French, tur, Swedish, Polish
- ISBN
- 9789727086733
Where to read
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On Open Library, 33 have read it and 256 want to.
“The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980's: that successful corporations must primarily produce brands, as opposed to products.”
Naomi Klein (born May 8, 1970) is a Canadian author, social activist, and filmmaker known for her political analyses, support of ecofeminism and organized labour, and criticism of corporate globalization, fascism and capitalism. Klein first became known internationally for her alter-globalization book *No Logo* (1999).
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